http://www.highqualitybusinesscards.co.uk

Tired of seeing people selling low quality business cards for high prices?

Loughborough based marketing services provider Mulberry Square is proud to have recently launched a brand new website dedicated to high quality and excellent value business cards!

The site will only ever do limited edition runs so make sure you check the site regularly, or follow us on Twitter for all the latest information.

All of our cards are printed to the highest quality and start from only £33 + VAT plus free delivery so please take a look and don’t miss out on this great offer. Buy your high quality business cards online at our e-commerce website now!

The catalogue is half menswear and half womenswear, with the direction in which you hold it determining which you are looking at, making it both interesting and compact in its design.

We handled the print management of this big project, making sure that the paper was the correct quality and finish and of course making sure that the colours in the catalogue match up to the product colours. As you will appreciate, colour consistency between advertising and product is crucial!

To browse the new collection online, please visit their website to see what they have to offer.

Magazine Article and Competition

This, issue 12, of What Can We Do Today was designed, produced and print managed by the team at Mulberry Square; we even gave a helping hand to the copywriting! It was distributed at the beginning of this week to primary schools around Charnwood, including a few schools who haven’t received it before. It features various articles ranging from health to entertainment with a generous helping of discount vouchers and competitions thrown in too.

The New Website

Why not try it now for some ideas about what you can do today….

The Finished Cover

Mulberry Square was recently asked to print manage a wedding photography booklet, “A Guide To Posing”. We were supplied with the digital artwork and the copy for the booklet and were tasked to find the right printer, paper, finishing and binding to perfectly complement the images contained within.

With such important images; those of a bride and groom on their wedding day, it was essential that the colour management of this booklet was perfect. The effects of the lighting on people’s faces can make or break an image and so our pre-flighting expertise was key to ensuring the look of this booklet lived up to its potential. Happily, as we at Mulberry Square always employ cutting edge digital proofing – to FOGRA standards – you can rest assured that your printing will always be picture perfect.

In response to this article I emailed Andrew Tribute to clarify a point.

AT: “the really interesting comment came when comparing colour variance from iGen3 to iGen4: the variance was only one Delta E Colour, variance between offset presses typically measures between three and five Delta E.”

CJ: “I believe that I am correct in saying that digital print is not encompassed within the framework set out by 12647-2. However, as you talk of variance, which is an impressive level produced by the iGen4, is the target Delta E comparable to the one set out for offset? And as such how do the printed results compare to the naked eye?”

AT: “I really cannot answer the question as my quote was taken from the quality control manage of one of the leading and largest photobook suppliers in the world. They  have HP Indigo 5500, Xerox iGen3 and iGen4 presses. His comment was purely on measurement of the results on the iGen4 taking account of page to page repeatability over a run. Since the company does not run any offset they cannot comment on how the output compares. In terms of 12647 digital print is not covered within 12647-2 nor in any of the other iterations of 12647. One day perhaps it will be! Sorry I cannot be of more help.” He adds, “One additional point. The variance of 1 delta E is better than can be achieved by offset however this is not surprising as there are far fewer variables in the digital process than the offset process.”

Well it appears that that day is about to arrive as prompted by this article gleaned from Printspeak.

This lead me to check it out with the ISO and it would appear that ISO12647-8 is ‘under review’ – The dawn of another new era I suspect!

An oversight or a cock up? I commend Heidelberg for their effort but to what end? I find it pretty difficult to criticise what I and many deem to be the standard bearers in terms of printing press manufacture – 95% of the presses our partners in print employ are made by Heidelberg, and why? Because these printers can, when using ISO12647 accredited papers supplied by Howard Smith Papers, match our contract proofs, ran through a GMG/Epson system and calibrated to FOGRA 39L – the ISO12647 standard for proofing. In their attempt to align themselves with the ISO12647-2 colour management standard Heidelberg have scored a bit of an own goal!

The word on the street is that Heidelberg have a deal in place with Robert Horne for the supply of paper – well done Robert Horne but really, how can it be that they thought that nobody would pick up on the fact that the papers used in the guide do not meet the criteria set by the ISO? The result – a colour guide with a price tag of £50.00 that does not meet the standards set by the ISO!