A screengrab from the Applause Store timeline
Applause Store, for those that don’t know, are in charge of tickets for TV shows such as Big Brother, The X Factor, Top Gear to name a few. Until about an hour ago I was following them on Twitter, interested to know when tickets for shows I might want to see become available. However, then the spamming started!
Unfortunately, whoever is controlling the Twitter account for @ApplauseStore doesn’t seem to have been shown how to use it. All of their followers have this morning been inundated with tweets about tickets for Top Gear Australia. By inundated I mean 48 almost identical tweets in the past hour. Not something anyone wants to see in their timeline!
Applause Store’s mistake seems to be that they are trying to address individuals to encourage them to retweet them. All very well, but unfortunately they are putting people’s usernames at the end of the tweet meaning they are merely mentioned and every single one of their followers are instead getting these messages.
There have been a lot of people telling @ApplauseStore what they are doing wrong and saying they will unfollow them. I wonder how many people have simply unfollowed them without warning? I unfortunately don’t know how many people were following them before this spamming, but I do know their followers have dropped by over 100 in about the past half an hour and, as the spam continues, I’m sure so will the drop in followers.
A good lesson in learning how to use social media before jumping straight in and annoying the very people you’re trying to engage with!
