Jun 01

The Finished Cover
Mulberry Square was recently asked to print manage a wedding photography booklet, “A Guide To Posing”. We were supplied with the digital artwork and the copy for the booklet and were tasked to find the right printer, paper, finishing and binding to perfectly complement the images contained within.
With such important images; those of a bride and groom on their wedding day, it was essential that the colour management of this booklet was perfect. The effects of the lighting on people’s faces can make or break an image and so our pre-flighting expertise was key to ensuring the look of this booklet lived up to its potential. Happily, as we at Mulberry Square always employ cutting edge digital proofing – to FOGRA standards – you can rest assured that your printing will always be picture perfect.
Tagged with: Colour Management • Epson • FOGRA 39L • ISO12647-2 • Pre-flighting • Proofing • Wedding
Jan 08
Re: PrintSpeak, 6th January 2010, Karen Charlesworth – from the editor.
Karen’s story sounds so familiar to my own and is one that will resonate amongst many in the printing industry.
When I first entered the industry in 1986 as an apprentice litho printer with Raithby Lawrence & Co Ltd. of Leicester and London, I was entering a world of huge heritage. Although the majority of the presses were litho, they still had the racks of type set underneath compositors tables, of which there were maybe 16-20, and a couple of Heidelberg cylinders which still went on to offer me the occasional Saturday morning overtime bonus.
Of course by 1990 this antiquated machinery had disappeared along with the Kords, Sordz, Millars and Crabtrees that I trained on, being replaced by state of the art Komori Lithrones with revolutionary plate scanners and magnetic duct setting cards.
By 1993 it was the turn of the retouchers – a studio brimming with Apple Mackintosh computers and filmsetters had arrived. Planner platemakers and the traditional film exposed contract proof were to follow the same demise in the years following.
Sadly for my cousin, apprenticed as a ‘Slade trained’ traditional film retoucher at the same turn as I, had a very short career within a trade that offered a lifetime of employment security – only 8 years until his role disappeared in 1994 – the irony that it was down to a man named ‘Jobs’.
Fortunately, my father should just about see out his working life as a litho printer, having been one of the very first litho apprentices with William Caple & Co Ltd. at the time of the introduction of the first litho press into a traditional letterpress printing business.
To the present, Mulberry Square are in the business of providing print solutions as part of their marketing services proposition and as such remain vigilant to the changes taking place in print, being aware that these changes can be a risk but also realising that they are an opportunity.
Inkjet technology is an area that has already served us well – we have been utilising it for the past 12 years as part of our philosophy of taking control of the proofing process, which still has its place as a colour management and assurance tool. As Karen states, it is only a matter of time until the consumables cost drops to a point where, in combination with the already available speed, inkjet replaces what we know as traditional litho printing. Not meaning to wish time away, but 2010 will I believe be a time when we look back once again to an era of change.
Tagged with: Colour Management • Heidelberg • Litho • Marketing • Paper • Print
Dec 10
RE: Xerox’s iGen4 has the colour accuracy to take digital print into packaging, Andrew Tribute, PrintWeek, 27 November 2009
In response to this article I emailed Andrew Tribute to clarify a point.
AT: “the really interesting comment came when comparing colour variance from iGen3 to iGen4: the variance was only one Delta E Colour, variance between offset presses typically measures between three and five Delta E.”
CJ: “I believe that I am correct in saying that digital print is not encompassed within the framework set out by 12647-2. However, as you talk of variance, which is an impressive level produced by the iGen4, is the target Delta E comparable to the one set out for offset? And as such how do the printed results compare to the naked eye?”
AT: “I really cannot answer the question as my quote was taken from the quality control manage of one of the leading and largest photobook suppliers in the world. They have HP Indigo 5500, Xerox iGen3 and iGen4 presses. His comment was purely on measurement of the results on the iGen4 taking account of page to page repeatability over a run. Since the company does not run any offset they cannot comment on how the output compares. In terms of 12647 digital print is not covered within 12647-2 nor in any of the other iterations of 12647. One day perhaps it will be! Sorry I cannot be of more help.” He adds, “One additional point. The variance of 1 delta E is better than can be achieved by offset however this is not surprising as there are far fewer variables in the digital process than the offset process.”
Well it appears that that day is about to arrive as prompted by this article gleaned from Printspeak.
This lead me to check it out with the ISO and it would appear that ISO12647-8 is ‘under review’ – The dawn of another new era I suspect!
Tagged with: Colour Management • Packaging • Print
Nov 14
I refer to this article dated 29th October 2009.
An oversight or a cock up? I commend Heidelberg for their effort but to what end? I find it pretty difficult to criticise what I and many deem to be the standard bearers in terms of printing press manufacture – 95% of the presses our partners in print employ are made by Heidelberg, and why? Because these printers can, when using ISO12647 accredited papers supplied by Howard Smith Papers, match our contract proofs, ran through a GMG/Epson system and calibrated to FOGRA 39L – the ISO12647 standard for proofing. In their attempt to align themselves with the ISO12647-2 colour management standard Heidelberg have scored a bit of an own goal!
The word on the street is that Heidelberg have a deal in place with Robert Horne for the supply of paper – well done Robert Horne but really, how can it be that they thought that nobody would pick up on the fact that the papers used in the guide do not meet the criteria set by the ISO? The result – a colour guide with a price tag of £50.00 that does not meet the standards set by the ISO!
Tagged with: Colour Management • Epson • FOGRA 39L • GMG • Heidelberg • Howard Smith Papers • ISO12647-2 • Print • Proofing • Robert Horne