Branding Development & Logo Design

Loughborough based Mulberry Square are experts in branding development - they help their clients understand that a strong brand identity and logo design are crucial to the way that their businesses or organisations engage with their audience! Do you?

Branding is an important issue. At any one time we have a number of different brands working simultaneously and this gives marketers an unusually complex challenge when establishing brands and moving from brand acceptance to a commitment to commission a service or make a purchase.

Look around you. Corporate identities are all around us; some good and some not so good. The question is, how much value does your organisation place in its branding?

Branding and corporate visual identity play a significant role in the way organisations present themselves to both their employees and their customers. In general terms, your corporate visual identity expresses the values and ambitions of your organisation, its business, and its characteristics:

What Branding Does:

  • Provides an organisation or product with visibility and ‘recognisability’. For virtually all organisations it is of vital importance that people know that it or its product exists and that they remember its name and core purpose at the right time
  • Symbolises an organisation or product for customers and so contributes to its image and reputation
  • Expresses the structure of an organisation to its customers, visualising its coherence as well as the relationships between divisions or units
  • Relates to employees’ identification with an organisation as a whole and/or the specific departments they work for. Identification appears to be crucial for employees and corporate visual identity probably plays a symbolic role in creating such identification

A full re-branding exercise needs to be very carefully planned and any new name or new identity needs to flow out of a process of research and development. By reviewing the brand values, corporate behaviours and the overall brand position you seek, you will be in an informed position from which to brief our team and ultimately achieve the desired result quickly and efficiently.

How we can help your product or organisation with its branding development...

Here our our studio in Mountsorrel near to Loughborough and Leicester, Mulberry Square we can work with you to create a corporate visual identity or logo which is designed to accord with and facilitate the attainment of your business objectives. In simple terms, this amounts to a logo design and supporting devices commonly assembled within a set of guidelines. These guidelines govern how the identity is applied and confirm approved colour palettes, typefaces, page layouts and other such methods of maintaining visual continuity and brand recognition across all physical manifestations of the brand.

Don't be put off by the jargon though! We do not exclusively produce full blown corporate visual identities with guidelines and the like; we are more than happy to accommodate your requirement for a simple logo or even a campaign or product branding which does not cost the earth.

Please take a look over our portfolio to get a better feel of our branding development capabilities or call us on Leicester 0116 237 4603 to discuss how Mulberry Square can create a new logo design or develop a brand identity for you.

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