Social Media Marketing

Mulberry Square will help place your business at the forefront of online marketing with our expert Social Media marketing packages

Social Media has taken the world by storm...

Social Media has taken the world by storm, and with good reason. If applied correctly it represents an enormously powerful route to market for even very traditional businesses. Social Media is born out of web 2.0. This may sound likely highly technical jargon but actually it represents a move away from the deeply technical. No longer do you need to understand code to create content. If you can type a word document then you can publish content on the web. Almost overnight the masses were invited to join in the online conversation, and the rules of marketing haven’t been the same since.

So how do traditional businesses capitalise on this development?

Simple. They become part of the conversation too. Every business has prospective customers that are busy chatting away on one social media platform or another. All that business has to do is identify that platform, and discretely slip into the dialogue. Very often we meet companies that argue social media marketing isn’t for them. So we ask “does your business currently benefit from word of mouth”. Invariably the answer is an immediate “yes, of course!” Well that’s all the motivation that business should need. If their business is benefiting from word of mouth offline, then surely it’s time to promote that conversation online, where things happen faster, cheaper and without geographical boundaries. The next question is usually “Where should I begin?” While the answer is different for every business, the method of identifying the answer is the same – take a closer look into the top social media platforms and consider the kind of person that spends a significant amount of time on that platform. Are they someone with whom you could do business?

What are the other possible benefits of having a presence on this platform?

Will it help convey the personality of your business? Will its incorporation into your website to offer a fresh, dynamic feel to the site and aid with search engine rankings? Will its use offer a greater range of functionality in terms of video, images and interactivity that your online presence previously lacked? So is it time your business got to grips with social media marketing? Well put it this way. Those early adopters that embrace this technology over the next couple of years will have an exciting competitive advantage over the rest of their market. Beyond that point one suspects it will be less a question of competitive advantage, and more a question of survival.  

For more information about any aspect of social media marketing or how it could benefit your business, please contact enquiries@mulberrysquare.co.uk or 0116 237 4603.