New Logo for Home Shopping Clothing Retailer, The Collar Company

The Collar Company wanted to revitalise their image to appeal to a wider demographic and to generally update their branding. However, as an already well-established clothing company, they were mindful of not alienating their existing client base with too radical a make over of their identity.

The logo we designed for the Collar Company needed to be clear and recognisable and in keeping with the reputation that the business has spent many years establishing. We were able to experiment with more contemporary fonts and styles, finally arriving at a clear logo with instant impact. The clients were very pleased with their new logo, which, whilst being a cleaner more modern design, stays true to the simplicity and clarity they were looking for. The versatility of the new design is important as it works well in printed catalogues, in the design of their website and of course on the clothes' labels themselves.