We diagnose that you too could get the Burton bug!
Client:
Burton College
Project:
‘Burton bug’ Campaign Branding Development & Full-time FE Prospectus Main image:
Testimonial:
WINNERS of the BEST 14-19 CAMPAIGN — FE FIRST AWARDS 2008
Keith Hicks, University of the West of England (Judge)
Background
Burton College offers over 500 courses and has over 2,000 full-time students and 9,000 attending part-time. The College also provides HE courses through the University of Derby and Nottingham Trent University and the College’s Foundation Degrees are accredited by Staffordshire University.
Task
- To take the pre-specified term ‘Burton bug’ and develop it into a full blown creative marketing campaign that will engage with 14 – 19 year old audience
- The main driving project for implementation being the design of their Full-time FE Prospectus 2008 – 2009
Solution
- The Mulberry Square in-house photographers brought the bugs to life by carefully complementing them with relevant objects, specifically chosen to illustrate courses and prospective vocations offered by the college
- Creative, punchy copywriting to complement the visual creativity
- Specifically chosen images to interact with the bugs, offering personality to the copy
- Design and layout for the full-time prospectus, presenting clean, clear information whilst being appealing to the target audience and on brand
Results
- 12,000 prospectuses designed and print managed by Mulberry Square — Due to unprecedented demand, an extra 5,000 copies were required at a later date
- 11% increase in course applications
- The College Marketing Network, WINNERS of the Best 14-19 Campaign — FE First Awards 2008
Services we provide to Burton College
- Campaign Branding
- Creative Copywriting
- Art Direction
- Creative Photography
- Graphic Design
- Print Management
- Direct Mail
- Email Marketing
- Display Materials
- Advertising
- Media Booking
- Distribution
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