‘Burton bug’ Creative Campaign Development & Full-time FE Prospectus

Client: 
Burton College
Project: 
‘Burton bug’ Award Winning Creative Campaign Development & Full-time FE Prospectus
Main image: 
Burton College case study main image
Testimonial: 

WINNERS of the BEST 14-19 CAMPAIGN — FE FIRST AWARDS 2008

“An entry that oozes enthusiasm. The ‘Burton bug’ is a simple, fun idea that has been applied and very well integrated across a huge volume of work and college messages. An engaging and very tactile idea. A high energy campaign resulting in an 11% increase in applications.”

Keith Hicks, University of the West of England (Judge)

Background

Burton College offers over 500 courses and has over 2,000 full-time students and 9,000 attending part-time. The College also provides HE courses through the University of Derby and Nottingham Trent University and the College’s Foundation Degrees are accredited by Staffordshire University.

Task

  • To take the pre-specified term ‘Burton bug’ and develop it into a full blown creative marketing campaign that will engage with 14 – 19 year old audience
  • The main driving project for implementation being the design of their Full-time FE Prospectus 2008 – 2009

Solution

  • The Mulberry Square in-house photographers brought the bugs to life by carefully complementing them with relevant objects, specifically chosen to illustrate courses and prospective vocations offered by the college
  • Creative, punchy copywriting to complement the visual creativity
  • Specifically chosen images to interact with the bugs, offering personality to the copy
  • Design and layout for the full-time prospectus, presenting clean, clear information whilst being appealing to the target audience and on brand

Results

  • 12,000 prospectuses designed and print managed by Mulberry Square — Due to unprecedented demand, an extra 5,000 copies were required at a later date
  • 11% increase in course applications
  • The College Marketing Network, WINNERS of the Best 14-19 Campaign — FE First Awards 2008

Services we provide to Burton College

  • Campaign Branding
  • Creative Copywriting
  • Art Direction
  • Creative Photography
  • Graphic Design
  • Print Management
  • Direct Mail
  • Email Marketing
  • Display Materials
  • Advertising
  • Media Booking
  • Distribution

To find out more, please call us on 0116 237 4603 or email enquiries@mulberrysquare.co.uk

DOWNLOAD the full case study in PDF format

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