Brand Aid for Inter Care
Client:
Inter Care
Project:
Brand Development & Content Managed Website Main image:
Testimonial:
Diane Hardy, Inter Care
Background
Inter Care is a UK registered charity, which collects selected returned medicines from GP practices and redistributes them free of charge to a network of over one hundred health centres throughout seven desperately poor countries in sub-Saharan Africa.
Task
- To ensure brand recognition and consistency across all of Inter Care’s marketing and communications
- To develop the existing branding into a stronger, more fluid and recognisable structure
- To design and develop a new website to further enhance the profile of the brand and attract more donations for the charity
Solution
- Through consultation with the client, we were able to gain a deeper understanding of the brand and therefore develop it more fully
- We developed a brand toolkit to ensure consistency of presentation both in print and online
- We designed and developed a content managed website, which allows the clients to update the site themselves on a regular basis
Results
- The Inter Care branding was enhanced and strengthened by our designers and is now much more recognisable to potential donators
- The website is updated regularly by the charity which ensures fresh content to encourage repeat visits. This also keeps the charity’s costs to a minimum, allowing them to spend the money where it is most needed
- Support for the charity has increased, enabling Inter Care to supply even more clinics in Africa
Services we provide to Inter Care
- Brand Development
- Creative Copywriting
- Graphic Design
- Content managed Website Development
DOWNLOAD the full case study in PDF format / VISIT The Inter Care Website
