Brand Aid for Inter Care

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Background

Inter Care is a UK registered charity, which collects selected returned medicines from GP practices and redistributes them free of charge to a network of over one hundred health centres throughout seven desperately poor countries in sub-Saharan Africa.

Task

• To ensure brand recognition and consistency across all of Inter Care’s marketing and communications
• To develop the existing branding into a stronger, more fluid and recognisable structure
• To design and develop a new website to further enhance the profile of the brand and attract more donations for the charity

Solution

• Through consultation with the client, we were able to gain a deeper understanding of the brand and therefore develop it more fully
• We developed a brand toolkit to ensure consistency of presentation both in print and online
• We designed and developed a content managed website, which allows the clients to update the site themselves on a regular basis

Results

• The Inter Care branding was enhanced and strengthened by our designers and is now much more recognisable to potential donators
• The website is updated regularly by the charity which ensures fresh content to encourage repeat visits. This also keeps the charity’s costs to a minimum, allowing them to spend the money where it is most needed
• Support for the charity has increased, enabling Inter Care to supply even more clinics in Africa

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