Food — Delivering a Healthy Campaign
Client:
Leicestershire Nutrition & Dietetics Service
Project:
Z-Card Public Awareness Campaign Main image:
Background
LNDS provides a service to the people and health professionals working across Leicester, Leicestershire and Rutland. LNDS aim to prevent, and offer effective dietary treatment for, nutrition related diseases. The service works with patients, carers, staff and the public and all ages across the population groups.
Task
- To develop a marketing campaign to encourage healthy eating, aimed at the challenging teenage demographic
- To use existing marketing material and incorporate it into a new and engaging design, delivered in an interesting way
- To ensure the solution is cost effective
Solution
- Design a fold out, credit card sized Z card to convey the message. This was used due to its portability, fun shape and resilience
- We designed the card to be decorated with bright, vivid graphics and photographs that give a youthful, fun feel
- Nutritional information is displayed clearly in the design to ensure the correct delivery of the message
Results
- The campaign was a great success and is used throughout the locality
- The message was delivered to the target demographic in an interesting and cost effective way
- As a result of this campaign’s success, LNDS have since worked with us on a variety of other marketing projects and will continue to do so
Services we provide to Leicestershire Nutrition & Dietetics Service
- Campaign Branding
- Creative Copywriting
- Graphic Design
- Print Management
- Distribution
DOWNLOAD the full case study in PDF format
