United Kingdom First Party elects Mulberry Square
Client:
United Kingdom First Party
Project:
Branding Development, Website Design & Development Main image:
Testimonial:
Petrina Holdsworth, Chairman (UK First Party)
Background
The UK First Party formed at the end of February 2009 as a new political party hoping to be a voice for the many millions in Britain who feel there is no-one who currently speaks for them.
Task
- To create a brand for the party, reflecting the values and aspirations of the organisation and their target audience
- To create a content managed website giving the party an online presence to keep the public informed of latest news and events concerning the party and reflecting its values and policies
- To capture opt-in data from website visitors, enabling the party to track usage data and identify potential new members
- To deliver the project within a strict time frame and budget
Solution
- We worked closely with key members of the party in order to understand their values so that the project could be focused around these
- We created a UK focus in the branding of the party, using the colours of the Union Jack for their logo and website
- We developed a content managed website which provides visitors with information about the party and which also has up to date party news available
Results
- New political party has strong, focused brand and online presence in place prior to high profile public launch
- Website attracts over 37,000 page views in first month, with an average dwell time of 3 mins 20 secs
- Project delivered on time and within budget for 2009 European election campaign
Services we provide to the United Kingdom First Party
- Campaign Branding
- Creative Copywriting
- Graphic Design
- Content Managed Website
- Training
- New Media Support
DOWNLOAD the full case study in PDF format / VISIT The United Kingdom First Party Website





