United Kingdom First Party elects Mulberry Square

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Background

The UK First Party formed at the end of February 2009 as a new political party hoping to be a voice for the many millions in Britain who feel there is no-one who currently speaks for them.

Task

• To create a brand for the party, reflecting the values and aspirations of the organisation and their target audience
• To create a content managed website giving the party an online presence to keep the public informed of latest news and events concerning the party and reflecting its values and policies
• To capture opt-in data from website visitors, enabling the party to track usage data and identify potential new members
• To deliver the project within a strict time frame and budget

Solution

• We worked closely with key members of the party in order to understand their values so that the project could be focused around these
• We created a UK focus in the branding of the party, using the colours of the Union Jack for their logo and website
• We developed a content managed website which provides visitors with information about the party and which also has up to date party news available

Results

• New political party has strong, focused brand and online presence in place prior to high profile public launch
• Website attracts over 37,000 page views in first month, with an average dwell time of 3 mins 20 secs
• Project delivered on time and within budget for 2009 European election campaign

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