Search Engine Marketing Blog

Latest News, Blog Posts & Client Testimonials

Spam free email please!

2nd December 2009

There is clearly nothing like an overdose of spam to hurry things through the system. No not quite another award winning ditty from the Mulberry Square copywriters – just a situation that has come to a head in fact. A few weeks ago we held meetings with a potential new client and what with the […]

Web Hosting

How can it be? 30k gone-aways out of 85k mailed

27th November 2009

Imagine my shock and horror today when I was told of a mailing that was posted out recently where it was found that 30,000 catalogues posted out in a total of 85,000 mailed were gone-aways! Absolute madness… How can a business be so irresponsible and make such a fatal error? They might as well have […]

Print Marketing

Why be a ‘Marketing Services Provider (MSP)’?

15th November 2009

Simple… our world is changing. Business is changing, marketing communications are changing and communications platforms have already changed. Long gone are the days when you could stand alone in this world as a Marketeer, Graphic Designer, Web Designer, Web Developer, Data Analyst, Printer, Print Manager, Print Finisher, Mailing House, even a postal service provider – […]


Paper price hikes put additional pressure on marketing budgets

I refer to the latest round of paper price increases introduced by all of the UK paper merchants on Monday 2nd November 2009. These increases of between 5-8% affect both coated and uncoated papers and boards and come despite significant restructuring and cost reduction programmes implemented by the paper mills and merchants. The merchants claim […]


A feature that discusses environmental accreditations in the printing industry

13th November 2009

I refer to this article published on 13th November 2009. A brief but interesting report that offers a little light on the debate that continues regarding the extent to which printers should improve their environmental credentials at this time of economic turmoil. Mulberry Square takes its responsibility for the environment seriously. We actively encourage our […]

Print Marketing