I recently chatted with local reporter Tom Pegden to discuss the state of play in the local business economy as news of a high profile media success had made its way along the grapevine to Leicester Mercury towers – the launch of Leicester based luxury hand made leather satchel brand, Zatchels!
Zatchels, the brainchild of local businessmen Dean Clarke and Brian Brady of Charter Street manufacturer Leicester Remedial and Sewing Ltd was launched to the world with its satchels, hand made here in Leicester, on their beautifully designed e-commerce website on 20th April 2011.
This is one of the most comprehensive product/brand launches we’ve ever undertaken for a client and we’re delighted about the reaction so far. The satchel is the ‘must have’ style accessory for 2011 and Zatchels has launched a truly iconic British collection of leather satchel style bags that have caused a major stir since it was discretely introduced to fashion observers and stylists during this spring’s London Fashion Week. It was essentially a UK launch but already Zatchels are getting interest and media coverage from overseas, so we’re delighted for our client.
Since the Zatchels.com website went live three weeks ago it has had more than 6,600 visitors/hits, with orders coming in from the UK, USA, Australia and France as well as from UK based retailers who want to offer Zatchels satchels to their customers on the high street.
The new website features 71 different bags, with high quality creative studio shot photographs taken by Mulberry Square account manager and Leicester Photographer Ian Bursill, who has gained world wide acclaim for his photojournalistic style of photography.
We were involved right from the early stages and worked with our client to develop a logo and identity for the brand that was really strong and represented all of the key values and strengths of the product; and this in turn led to the introduction of the branding to the product itself with the stitching in of the distinctive woven label which coupled with its fantastic designs, materials and finishes sets Zatchels leather satchels apart from competitors in their market.
As well as designing the Zatchels brand identity and website, we have also been involved in leading and managing the launch campaign which benefitted massively from PR and media relations being added to the usual marketing mix. This involved product placements with magazines and newspapers such as Bliss, Heat and the Daily Express, gifting to members of the band McFly coupled with a social media campaign using Twitter, Facebook and blogging.
Our marketing services business based on Loughborough Road in Mountsorrel, Leicestershire faced a tough time in the height of the recession in the later part of 2009 but has really bucked the trend over the past 18 months with a full order book keeping our six fantastic staff very busy indeed.
We will build on our historic turnover of £300,000-£320,000 p.a. this year as we have really focused and tried to get across our message that we cover all aspects of the marketing mix and therefore can really make a difference to our clients, some of which have been using our marketing services knowledge and experience for the past 18 years.
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As a result of our networking efforts we have been working on the launch of another new brand for a £20 million turnover Leicester business, with the launch of this planned for later this month. Rather than being fashion with the emphasis on consumer marketing this new brand will be very much B2B and will feature another eCommerce website designed and built on the Magento platform.
We seriously have seen an upturn in the local economy, especially from manufacturers who have ridden out the recession and are now investing to take advantage of a better economic climate to come.
Are we aiming to win more big clients? You bet we are!
Read Tom Pegden’s article at www.thisisbusiness-eastmidlands.co.uk/news/Marketing…/article.html
View the Leicester Mercury version here Mulberry Square feature in the Leicester Mercury 060511